Plan a month of posts

Keep every post together, from idea to publish day.

Ideas, drafts, shot lists, dates and results — the whole pipeline from hook to published, without a spreadsheet.

Today this is spread across

Ideas in a notes app, a content calendar in a spreadsheet, captions in a doc, results in a folder of screenshots. Every post means four tabs and a search.

In Nested List
  • Pillars at the top, posts underneath.Each post is a branch: hook, shots, caption, status. Fold the ones that are done.
  • Dates and shoot days.A date on a post puts it on that day’s page. Give the shoot a time and it is on the timeline.
  • Assets where they belong.The photo and the brand guide sit under the post, not in a folder.
  • Keep the results.What worked stays under the published post, so the next idea starts from evidence.

Publishing day, on the day.

Put the publish date on the post and it shows up on that day, next to your meetings and the shoot. The plan stays in the content plan; the day still sees it.

A date chip on a post makes it appear on that day’s page, under Elsewhere.

What goes out today, next to what else is happening today.

Keep what you learned with the post.

Use tags such as #draft and #ready to find the next thing to work on. After publishing, add your results or a screenshot under the same post.

Tags like #draft, #ready and #published filter the whole list with one click.

Open any post as its own page while you write it.

Everything on your mind, in one place.

Open Nested List, type your first line, and put the next thought under it. That is the whole setup.

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